The Changemaker bCreator of the Year Award highlights creators who are using their online platform to be a force for good and inspire positives changes in society. Everyday Racism won the Award in 2024, and used their moment on stage to deliver an impactful speech explaining why they started their Anti-Racism platform and how we can support their important work in schools and #TakeRacismSeriously campaign.
We caught up with Co-Founders Natalie and Naomi in May 2025, just after they started a fundraiser for their school work…
What has been the most powerful or memorable interaction with a follower?
We have many supportive followers but the most memorable interactions are when people share how our work or writing has impacted their personal lives. I remember one woman read our book “The Mixed-Race Experience” and told us they had never felt so understood and that it had given them a real sense of confidence in their identity. On another occasion a parent emailed us about the changes being made in her child’s school after they attended one of our training sessions. Knowing you are having a lasting impact in these ways feels like a real privilege.
Are there any other media opportunities or platforms you’d like to be involved with to amplify your message?
Our work isn’t glamourous or sugar coated so we find brands tend to be nervous about working with us or approaching us. We are asked to take part in panel talks and deliver training but the thing that would really help our organisation is funding for our schools work which centres around tackling racism and empowering young people.
You mentioned in your acceptance speech about lobbying the government for an anti-racism curriculum, please can you elaborate on what this campaign entails and how your fundraiser will enable you to continue to work in schools?
We are part of a coalition of organisations advocating for young people in the UK education system. The data shows us that systems of inequality still exist for global majority students impacting both their mental health and academic outcomes. We want the government to make key changes which we believe will shift this including mandatory racial literacy training for all teachers and recognising racism as a safeguarding issue. We are now a CIC and want to be able to offer this training to schools and students without a fee. We are fundraising for that and to enable us to apply for bigger grants making our organisation more sustainable.
Before you started sharing content, who inspired you as a force for good and social justice?
There are many people who inspired us. Angela Davis and Audre Lorde are two activists and writers whose work I continue to go back to. Our Mum was a big influence on us. She herself was a campaigner and brought us up with the values that drive us. We try not to hold people on too high a pedal stool as we are all human and open to making mistakes. People with integrity and who fight for marginalised groups are often not big names.
What was your experience like at the bCreator™ Awards Ceremony, including your acceptance speech moment?
It still feels quite unreal. We didn’t expect to win but Natalie said we had to prepare a speech just in case because we wanted to get the campaign message out so I’m glad we did. It was really nerve wracking but once we started I realised the room was behind us. It felt lovely to be recognised because people often don’t see the hard work and tears behind the account so we really appreciated that honour and the way bCreator™ have championed us since.