Emma Nicole was the recipient of the Gaming bCreator of the Year Award in 2024. After taking the stage and receiving the trophy she shared that “baby Emma who was playing The Sims for 10 hours when she should’ve been asleep would be dying right now”. Emma’s longtime passion for gaming has led her to building a likeminded community of gamers online on platforms like Discord and Twitch. We caught up with Emma post-Awards to find out more about her online journey…
How do you approach creating content that’s both fun and skill-focused for gamers?
My content creation process has evolved a lot over the years, but one thing that’s stayed consistent is my focus on creating content I’d genuinely enjoy and find useful myself. I think generally, gaming content falls into two main categories: entertainment and education. I started with a “tips and tricks” series on TikTok several years ago, which became the foundation for my content. This format allows me to dive deep into a game, especially The Sims 4, to really explore its features and various play styles. I then pick out the most interesting parts and convert them into both long and short-form content that’s fun, engaging, and provides value. I love balancing entertainment with educational elements, creating videos that grab attention and leave viewers with something useful.
What’s your favourite part of engaging with the gaming community through your content?
Gaming connects people across the world, bringing us together with shared interests, and I’ve been lucky to meet so many passionate gamers and creators. Discord has been particularly effective for this, especially after I began streaming on Twitch and found an amazing community there. I wanted a way to stay connected with them even when I wasn’t streaming, and Discord was perfect for this. We have channels for different topics, and conversations flow easily from stream into Discord for after-hours chats. We’ve hosted game nights, community challenges, and even launched a monthly newsletter featuring art, stories, and poetry from community members. It’s been incredible to see the community come together and share their passion for gaming.
How do you address inclusivity and diversity within the gaming community?
I’m passionate about making gaming more inclusive and visible for female gamers of all ages. Although women represent nearly half of all players, gaming is still seen as male-dominated. I’m committed to helping change that by making women feel seen and represented. Games like The Sims 4, which had over 15 million new players just in the last year alone, have a huge female player base, yet many don’t identify as “gamers” due to a sense of disconnect. I’m optimistic that by shining a light on female gamers and celebrating the variety of games, we can make gaming feel like a space for everyone.
What games or genres do you think will dominate next year?
I think 2025 will be the year of life sims! With exciting releases like INZOI launching Early Access in March, we’re seeing a lot of interest in life simulation games. The Sims is rooted in nostalgia, so it’ll be so interesting to see how new life sims are received. I believe more variety in this genre will only make these games better. Cosy games and farm simulations are also growing in popularity, with many promising titles on the horizon.
Are there any gaming stereotypes you aim to challenge through your content?
I want to challenge stereotypes that gaming is limited to certain demographics or lacks creativity. Games like The Sims and other cosy, creative titles aren’t just about playing; they’re about storytelling, self-expression, and building entire worlds. There is an idea that gaming is all about intense competition, but I like to show the side of gaming that’s slow, relaxing, and creative. I want to inspire people to feel like there’s a place for them in gaming, sparking an interest to try new things and enjoy a range of gaming experiences.