The official ITV bCreator Awards 2025 shortlist is here!
We’ve been blown away by the quality of nominations we’ve received this year and look forward to celebrating with the shortlisted creators, brands and industry companies at our Awards ceremony.
Joining them on Thursday the 9th of October in London will be our prestigious bCreator Committee and our brand sponsors ITV, Canon and Lovehoney! This is shaping up to be another incredible year! (All links open in a new tab)
The Creator Marketing Campaign Shortlist
Beauty Creator Marketing Campaign of the Year
- L’Occitane ‘Have a squeeze of that’ by Kyra
- L’Oréal – Shu Uemura Art of Hair ‘Ultimate Reset’ by BeContent
- Dove #ShareTheFirst by Billion Dollar Boy
- Drunk Elephant Skin Reset by Digital Natives
- CeraVe ‘CerAwards’ by Community X SEEN, SEEN Group
Food Creator Marketing Campaign of the Year
- Asda Rollback by Asda
- Cheez-It UK and Ireland brand launch by Dentsu
- Breville Halo Flexi Air Fryer Campaign by Digital Natives
- The Guardian | Feast App Launch by Pepper
- itsu – ‘Your Tray Your Way’ (Soup’Dumplings Launch) by Lasting Lemons
Lifestyle Creator Marketing Campaign of the Year
- DKNY: 24/7 by The Fifth Agency
- Wunda x DIY Revolution by DMC PR
- Sharpie Creative Marker: The World Is Your Canvas by Digital Natives
- Symprove Your Life: Creators Who Care, Not Just Influence by Jungle Creations
- The A-List Festival by Adobe Express
Travel Creator Marketing Campaign of the Year
- Adele Robert’s World Major Marathon Six Star Challenge x British Airways Holidays
- Dubai: The Ultimate Destination for Summer & Winter | Dubai DET x Cherry Pick Talent
- Icelolly ‘British Abroad Awards’ by THE GOOD EGG
- Greater Anglia – 2024 Creator Program by Atomic Supernova
- Making All-Inclusive, Inclusive by TUI UK&I & Purple Goat
- First Choice Insiders by First Choice
- #WhyWhistler by Crystal Ski Holidays
- Live Your Vacation Dream by Celestyal x The Influence Room
bCreator Creator Marketing Campaign of the Year
- Asda Rollback by Asda
- Adobe: Empowering Women-Owned SMBs with Grace Beverley by Digital Voices
- Pete Wicks: For Dog’s Sake by The Fifth Agency, UKTV
- The National Lottery – Olympics and Paralympics Homecoming Celebrations | Cherry Pick Talent
- Silverstone Circuit’s 2024 British Grand Prix Influencer Strategy by THE GOOD EGG
- OPPO creators by Benlabs
- Sky City by Whalar Group
- Making All-Inclusive, Inclusive by TUI UK&I & Purple Goat
- Dove #ShareTheFirst by Billion Dollar Boy
The Industry Shortlist
Boutique Talent Agency
- Creative Ally
- Dopamine Studios
- Driven Talent
- HOUSE Talent (Registered Co: Hazely Limited)
- Juiced World
- Lover Management
- SHFT
- SoSher Media
- Talent & Brands
- TalentBx
- tbh talent
- The Flock Agency
Talent Agency
- Diving Bell
- DDA Creators
- wax Talent
- Insanity
- Mirador Talent Group
- Off Limits Entertainment
- OTG (Outreach Talent Group)
- Sixteenth, Whalar Group
- The Millar Agency
- Ziggurat XYZ
- FARQ
- BRIDGE Agency
Boutique Creator Marketing Agency
- Cherry Pick Talent
- Digital Natives
- Dopamine Studios
- Project X
- spring the agency
- The Content Cloud Network
- The Good Egg
- The Good Influence
Creator Marketing Agency
- Billion Dollar Boy
- Community X SEEN, SEEN Group
- Digital Voices
- Influencer
- Jungle Creations
- Purple Goat Agency
Talent Manager of the Year
- Eleanor Wilson
- Chimdi Chibuenyi
- Demi Papa-Adams
- Joel Saunders
- Katrina Anderson
- Talitha Penny
- Sydney Bautista
- Seb Jewell
- Rebecca Walker
- Raf McDonnell
- Natalie Amos
- Lucy Adams
- Kim Butler
- Lash Asolo
The Creator Shortlist
Fashion bCreator of the Year
- Anna Newton – @theannaedit
- Lizzie Kaya – @gimme_kaya
- Sabrina Bahsoon – @sabrinabahsoon
- Angus Stubbs – @stubbosfits
- Culture Force – @cultureforce
- Shini – @shini.mk
Beauty bCreator of the Year
- Genevieve Turley – @genevieveturleymua
- Aisha A – @aishaxahmada
- Alice King – @alicekingmakeup
- Dani G – @danigmakeup1
- Thuy Le – @xthuyle
- Mariam Musa – @itsmariammusa
Lifestyle bCreator of the Year
- Toby’s Home – @tobyshome
- Jack Callaghan – @jack.designs
- Marvin Brooks – @marvinbrooks
- Garden with Jonny – @gardenwithjonny
- Home with Roo – @homewithroo
- I am Kristabel – @iamkristabel
Parenting bCreator of the Year
- Connor Lodge – @con.lodge
- Ham & Lamees – @thehalalham
- Five Little Doves – @fivelittledoves
- Yummy Little Belly – @yummy_little_belly
- Alexandra Wren – @alexandremiwren
- My Kinda Mum – @mykindamum
Health & Wellbeing bCreator of the Year
- David Larbi – @davidlarbi_
- Hannah Morris – @hannahmorris
- Dr Rupy Aujila – Doctor’s Kitchen – @doctors_kitchen
- Dr Hazel Wallace – @drhazelwallace
- Rory Bradshaw – @rorybradshaw__
- Ella Willis – @_ellawillis
Food bCreator of the Year
- Pasta Grannies – @pastagrannies
- Karen Law – @daigasikfaan
- Rishi Nanavati – @dish_by_rish
- Seema Pankhania – @seemagetsbaked
- Sophie Waplington – @sophsplantkitchen
- Eloise Head – @fitwaffle
Book bCreator of the Year
- Gavin Reads It All – @GavinReadsItAll
- Brown Girl Bookshelf – @browngirlbookshelf
- It’s Emily Katy – @itsemilykaty
- Ellis Bonét – @ellisbonet
- Book Roast – @bookroast
- What Emmy Reads – @whatemmyreads
Travel bCreator of the Year
- Alfie Watts – @alfiewatts
- Helene Sula – @heleneinbetween
- Jack Chesher – @livinglondonhistory
- Lou Lou Explores – @loulouexplores
- That Travel Couple – @thattravelcouple
- Sabina Trojanova – @girlvsglobe
Business/Finance bCreator of the Year
- Amber-Rose Badrudin – @amberrosebad
- Nischa – @nischa
- Jade Beason – @jadebeason
- Gabriel Nussbaum – @gabriel.nussbaum
- Lámidé Elizabeth – Lámidé Elizabeth
- Jordon Cox – @couponkiduk
Gaming bCreator of the Year
- CJUGames – @CJUGames
- Cyborg Angel – @cyborgangel
- Alyska – @alyska
- Mr Lewis Blogs Gaming – @mrlewisblogsgaming
- Cadaea – @cadaea
- Geeky Cassie – @geekycassie
Changemaker bCreator of the Year
- Jess Davies – @_jessdavies
- Ed Jackson – @edjackson8
- Bea Elton – @cleanwithbeax
- Sayce Holmes-Lewis – @sayceholmeslewis
- Eliza Hatch – @cheerupluv
- Nicole Whittle – @veganbeautygirl
Lovehoney Sex and Relationships bCreator of the Year
- Tatiana Ashborn – @tatianaashborn_
- Adeola Patronne – @adeolapatronne
- Poppy Scarlett – @polyampoppy
- Tatty Macleod – @tatty_macleod
- Anastasia Kingsnorth – @anastasiakingsnorth
- Bradley Riches – @brad_richess
ITV Entertainment bCreator of the Year
- Shell Rowe – @shellrowe
- Farrel Hegarty – @farrelhegarty
- Islah Abdur-Rahman – @mr.islah
- Bec & Sam – @bamcomedyuk
- Carine & Frances – @thegilberttwins
- Austyn Farrell – @austyn_farrell
Podcast bCreator of the Year
- Leave a Message – Leave a Message
- We Need To Talk – We Need To Talk
- Not My Bagg – Not My Bagg
- Brown Girls Do It Too – Brown Girls Do It Too
- Kill James Bond – Kill James Bond
- The Big Drink Rethink – The Big Drink Rethink
Creators’ choice: best brand to work with
- M&S Style – @marksandspencerstyle
- Adobe – @adobeuk
- Dove – @dove
- Google Pixel – @googlepixeluk
- Canva – @canva
- Samsung – @samsunguk
- Moonpig – @moonpig
- Disney Parks UK – @disneyparksuk
- Xbox – @xboxuk
- National Trust – @nationaltrust
- Garnier UK – @garnieruk
- It Cosmetics UK – @itcosmeticsuki
- La Roche Posay – @larocheposay
- Mammut – @mammut
- First Table – @firsttableuk
Creators’ choice: best brand social media
- ALDI – @aldispecialbuysuk
- Curvy Kate – @curvykate
- Lemonade Dolls – @lemonadedolls
- Peachy Den – @peachyden
- Boots UK – @bootsuk
- RSPB – @rspb
- ASDA – @asda
- JET 2 – @jet2
- Symprove – @symproveyourlife
- On – @on
- HobbyCraft Wimbledon – @hobbycraft_wimbledon
- MAC – @maccosmetics
- FLO Health – @flotracker
- British Airways – @british_airways
- Lipton Ice Tea – @liptonicetea
Canon Rising Star bCreator of the Year
- The Dreadin’ It Podcast (Siah & Lance) – @thedreadinitpodcast
- Hope Bailey – @hope.bailey27
- Chloe Carter – @chloe_carterr
- Janie and Susie – @janieandsusie
- Nancy Baker – @nancebaker_
- Laura Fulgenzi – @laurabfulgenzi
- Soft Girls Who Hike – @softgirlswhohike
- Rewilding Jude – @rewildingjude
- Dean Commodore – @casadelacommodore
- Shilpa Sajan – @lateafternoonthoughts
- Laurie Wang – @lauriexwang
- Christel Dee – @christeldeeofficial
Canon Best Original Content bCreator of the Year
- Remy Gumbs – @remygumbs
- Ellie Sleightholm – @ellieinstem
- Adwoa & Solomon – @adeche.atelier
- My Mini Bakes – @my.mini.bakes
- Helen Christie – @helen_christie
- Dr Jess Venner – @lifeinthepastlane_
Special Recognition Award
This award recognises a creator who has made a significant and lasting impact on the industry and has contributed to its growth and success. Special Recognition will be chosen by members of the bCreator Committee and revealed at the Awards ceremony.
The ITV bCreator of the Year Shortlist
This is the main award at the event, as it recognises the top overall creator of the year. This award takes into account the creator’s influence and impact across multiple categories, demonstrating their versatility and ability to captivate audiences across various platforms.
This award is given to the creator who has made the most significant impact on the creator economy over the past year, and who has established themselves as a leader in the industry.
- Paul Olima – @olima_omega
- Bella Roberts – @bella_does_editing
- Max Klymenko – @maxoklymenko
- Ben Brown & Ciara Doyle – @goinggreenmedia
- Louise Boyce – Mama Still Got It – @mamastillgotit_
- Fred Asquith – @fredasquith