ITV bCreator Awards 2026: The Winners!

More than 500 guests joined us at TROXY, London, to celebrate the creators, brands and agencies, who are smashing it in this industry. Hosted by the sensational Shabaz and Watson, it was a night to remember!

A massive congratulations to all the winners. The bCreator Committee (our judging panel) really had their work cut out this year!

From ITV’s circus-themed welcome reception, with contortionist, ring master and themed cocktails to tie in with the release of The Party (streaming this Sunday at 9pm on ITVX) to Canon’s fabulous glambot – complete with a curtain reveal – to Hello Nancy’s immersive booth, the Awards really was a feast for the senses.

With 950,000+ votes cast, and a social reach of 50 million and counting, it was our biggest Awards yet. We’d like to take this opportunity to say a massive thank you to our headline sponsor, ITV, and our supporting headline sponsors, Canon and TikTok, who made it possible to take things to the next level. Thank you!

And thank you to our category sponsors, M&S Food, M&S Style, Hello Nancy & Airalo, it was amazing to welcome you to the Awards!

Last night, we also announced bCreator’s return to editorial (to those of you who have been around since 2013, we see you!). Our guests were treated to the teaser of our new original format Behind the Content.

Behind the Content takes a nostalgic look back through creators’ posts – from key moments to unheard stories – to find out what was really going on at the time. It’s an idea we’ve had for many years, and it brings us great joy to finally see it come to fruition. Hosted by ITV bCreator of the Year 2025 Bella Roberts, of Bella Does Editing, our pilot episode, supported by Canon, features the one and only Lorna!

Make sure you’re subscribed to this Substack to be the first to see the full episode when it drops!

A massive thank you again to everyone who made the Awards possible! Stay tuned on this Substack for catch ups with our winners, industry news and, of course, Behind the Content.

The bCreator Team X

Photography by @FORDTOGRAPHY, @iamrabea, @bekkycalverphoto and @zoegriffinphoto