These rules apply for the ITV bCreator Awards 2025, celebrating the best of the UK & Ireland Creator Economy.
Contact us if you have any questions about the 2026 Awards.
Nominations for this year’s Awards are now closed. Please consider signing up to our newsletter for updates on when nominations open for 2026.
1. Fashion bCreator of the Year
2. Beauty bCreator of the Year
3. Lifestyle bCreator of the Year
4. Parenting bCreator of the Year
5. Health + Wellbeing bCreator of the Year
6. Food bCreator of the Year
7. Book bCreator of the Year
8. Travel bCreator of the Year
9. Business/Finance bCreator of the Year
10. Gaming bCreator of the Year
11. Changemaker bCreator of the Year
12. Sex and Relationships bCreator of the Year
13. Entertainment bCreator of the Year
14. Podcast bCreator of the Year
15. Creators’ Choice – Best Brand to Work With
16. Creators’ Choice – Best Brand’s Social Media
17. Rising Star bCreator of the Year
18. Best Original Content bCreator of the Year
19. bCreator Special Recognition
20. The bCreator of the Year
1. Beauty Creator Marketing Campaign
2. Food Creator Marketing Campaign
3. Lifestyle Creator Marketing Campaign
4. Travel Creator Marketing Campaign
5. Creator Marketing Campaign of the Year
1. Talent Agency
2. Boutique Talent Agency
3. Creator Marketing Agency
4. Boutique Creator Marketing Agency
5. Talent Manager of the Year
Our bCreator editorial team will go through all of the nominations, and put together a shortlist of nominees for each award. Finalists will be chosen on the following criteria:
For creators: On the nomination form, you will find: reason for nominating. These reasons will be reviewed in the first stage of the shortlisting process. We will then consider: Originality and Creativity, Consistency and Quality, Engagement and Interaction, Diversity of Content, Innovation and Adaptability, Personal Branding, Growth and Evolution.
Rising Star Award (new 2025): This award recognises emerging creators who are making a significant impact with their outstanding content. This category celebrates smaller creators who consistently produce high-quality, engaging, and innovative work, showing immense potential for growth within the creator space. It honours those who are captivating audiences, building dedicated communities, and demonstrating creativity and passion early in their journey.
Best Original Content Award: This award celebrates creators who demonstrate exceptional creativity, innovation, and originality in their work. This category honours content that captivates audiences through fresh perspectives, unique storytelling, and inventive formats, regardless of platform or genre. It recognises those pushing creative boundaries and setting new standards in the creator community.
Special Recognition Award: This award recognises a creator who has made a significant and lasting impact on the industry and has contributed to its growth and success.
The bCreator of the Year Award: This is the main award at the event, as it recognises the top overall creator of the year. This award takes into account the creator’s influence and impact across multiple categories, demonstrating their versatility and ability to captivate audiences across various platforms. This award is given to the creator who has made the most significant impact on the creator economy over the past year, and who has established themselves as a leader in the industry.
For Creator Marketing Campaigns: Authenticity, Engagement, Creativity, Effectiveness, Diversity and inclusion, Relevance, Integration, Compliance and ROI.
For Creator Marketing Agencies: Creativity and Innovation, Campaign Performances, Quality of Creator Relationships, Strategy and Planning, Client Satisfaction and Reputation.
For Talent Agencies: Talent Development, Client Satisfaction, Creator Diversity, Industry Reputation and Business Growth.
Talent Manager of the Year (new 2025): The Talent Manager of the Year award is a brand-new category celebrating the exceptional contributions of individual talent managers who have gone above and beyond in championing their creators. This award recognises those who have demonstrated outstanding dedication, innovation, and commitment to their clients’ growth, providing opportunities, guidance, and support that have significantly elevated their talent’s careers. It shines a spotlight on the crucial, often behind-the-scenes role that talent agents play in shaping the creator economy.
The shortlist was announced on Wednesday 11th June and will be open to public vote until the Sunday 31st August at 11:55pm BST.
For creators: Our judging process is weighted at 60% bCreator Committee and 40% public vote, which we believe strikes the right balance between acknowledging the expertise of industry professionals and the importance of audience engagement. While the public vote ensures that creators with a strong connection to their audience are recognised, the bCreator Committee brings in their experience, knowledge and industry expertise to evaluate the nominees based on their creativity and diversity of content, consistency and quality, engagement and interaction and growth and evolution. This mix allows us to ensure a fair and well-rounded selection of winners, that’s not solely based on popularity, but also on the creators’ merits and achievements.
NB: The only exceptions to this judging process for creators is for the Special Recognition Award , which – as the high engagement of their audience/content is already known – will be judged solely by the bCreator Committee. Creators’ Choice – Best Brand to Work With & Creators’ Choice – Best Brand’s Social Media will be 100% public vote.
For creator marketing campaigns: The judging process is weighted 60% towards the bCreator Committee and 40% towards the public vote. This process ensures that campaigns are evaluated on their creative response (originality), the quality and engagement of the content, how diverse the campaign is and the success/figures achieved by it, while still taking into account how well they engage and resonate with consumers. This approach ultimately allows us to recognise and celebrate the most exceptional campaigns, and encourages a continuous improvement of the industry as a whole.
For industry categories:
1. Influencer Marketing Agency and Boutique Influencer Marketing Agency will also be judged by this 60% bCreator Committee / 40% public vote process. As we would like creators who have worked with them on campaigns to be able to vote for those who have been great to work with.
2. Talent Management Agency and Boutique Talent Management Agency will also be judged by this 60% bCreator Committee / 40% public vote process.
3. Talent Manager of the Year will also be judged by this 60% bCreator Committee / 40% public vote process.
The public vote form is available here and will be open until Sunday 31st August at 11:55pm BST.
The bCreator Committee is composed of industry professionals and creators. Committee members will be allocated categories to judge when the shortlist is announced. They will not be asked to judge creators they represent, campaigns that they have worked on, or themselves.
The winners of each award will be announced during an awards ceremony in London in October. Finalists will be invited to attend and winners will be given their awards during the ceremony. Winners will also be announced on our socials and later on our website, for anyone unable to attend the ceremony.
Yes, the full shortlist is available to view here.
Q: What happens if I’m shortlisted?
Firstly, congratulations! Secondly, if you are nominated as a creator, you will receive one complimentary ticket to the event. We are not able to provide +1s to the event.
If you are nominated as an agency/brand, you will receive one complimentary ticket to the event per agency/brand (not per category).
If you are on the bCreator Committee and your brand/agency is shortlisted, your complimentary ticket counts as the complimentary shortlist ticket.
If you would like to attend with your wider team, you can register interest in purchasing a table here.
Q: Can I buy an individual ticket to attend?
Subject to availability, we may be able to sell individual tickets closer to the event. Please register your interest using this form and we will be in touch.
If you have been nominated/or are on the bCreator Committee and your brand/agency buys a table at the event, you cannot discount your ticket from the table price. Judges/nominees’ seating is on our long unreserved trestle tables, not on the dedicated round tables (example table layout can be viewed here). If you would like to sit on your brand/agency dedicated round table you are welcome to do that (but the price of the table remains the same).
If you are nominated but cannot make the event, you cannot pass the ticket on to someone else. Creators cannot pass ticket to managers, brands cannot pass tickets to agencies etc. Committee members cannot pass tickets onto their team. This policy is in place to ensure the balance of guests.