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Vik Khagram

Vik Khagram

Vik is a seasoned professional, currently serving as the Head of Influence at Ketchum UK, where he leverages over a decade of expertise in Social Media Strategy and Influencer Marketing. His tenure at Ketchum has seen him spearhead influencer initiatives for a diverse array of clients, including renowned brands such as Pantene, Olay, Danone, and Samsung.

Recognised for his outstanding contributions to the field, Vik was honoured in the Influencer Top 50 2020, an esteemed ranking highlighting the most influential figures in global influencer marketing. Furthermore, his industry acumen led him to serve as a distinguished judge for the prestigious Influencer Marketing Awards in 2021, 2022, and 2023.

With an innate understanding of influencer strategy and activations, Vik excels in crafting impactful campaigns that resonate across various cultural landscapes, both online and offline. His keen interest in entertainment, sports, music and fashion and other trend creating domains enable him to stay ahead of the curve, consistently delivering innovative solutions that drive client success.

In addition to his client-facing responsibilities, Vik plays a pivotal role in advancing Ketchum’s influencer offerings, contributing to the development of robust evaluation and measurement frameworks. His extensive network within the industry affords Ketchum access to top-tier influencers, facilitating their participation in client campaigns and internal initiatives alike. Through his dedication and expertise, Vik continues to shape the future of influencer marketing, driving tangible results and fostering lasting partnerships within the realm of brand influence.