Nominate in the bCreator Awards 2024

Sedge Beswick

Sedge Beswick

Sedge Beswick founded SEEN Connects; Nike, eBay, LVMH Group, Lululemon’s go-to influencer agency before completing her exit in 2023.

Before Connects, Sedge worked in-house at Red Bull, Three UK and then ASOS as their first “social” hire leading social, influencer and celebrity teams. Sedge now consults and acts as an advisor for businesses in this space.

Passionate about breaking down the barriers to entering her industry, Sedge has set up a mentorship programme to support young people entering social marketing, which has helped over 50 people land jobs. Further to this, she’s a well-respected visiting university lecturer and a public speaker, having hosted workshops for No.10 Downing Street and Google.