Maz Gan
Maz is the co-founder of WeRepresent, the UK’s first influencer creative and management agency founded by women from multicultural heritages. A visionary in the cultural marketing and influencer space, Maz brings a wealth of experience in brand partnerships, talent strategy, and youth culture engagement, shaping campaigns that authentically connect with audiences.
With an extensive background in client services and cultural marketing, Maz has led innovative projects for some of the world’s biggest brands, including Spotify, Ray-Ban, Airbnb, adidas, and Puma. Her ability to merge strategic insight with cultural relevance has made her a sought-after expert in influencer marketing, branded content, and digital storytelling. From orchestrating high-impact global campaigns to championing underrepresented voices, Maz is passionate about creating meaningful, purpose-driven narratives that leave a lasting impact.
As a leader at WeRepresent, she is redefining industry standards by ensuring brands engage with diverse communities in an authentic and impactful way. Working behind the scenes on breakthrough influencer activations that resonate with today’s audiences, Maz’s expertise in youth culture, creative production, and cultural awareness sets her apart.
A true advocate for representation in media, Maz is at the forefront of shaping the future of influencer marketing—where creativity, inclusivity, and cultural connection drive real engagement. When she’s not spearheading game-changing campaigns, you’ll find her immersed in music culture, curating creative projects, or discovering the next wave of cultural movements.