Yazmin How

TikTok are a supporting headline sponsor of the ITV bCreator Awards 2026.

Yazmin has spent the past six years shaping TikTok’s content and creator ecosystem in the UK. With a background across editorial, creators, publishers, and brand partnerships, she has led scaled content programmes spanning entertainment, sport, and lifestyle. She now drives strategic initiatives connecting creators, media partners, and advertisers, positioning TikTok at the forefront of the evolving media landscape. Her work has accelerated the growth of premium and professional content, helping define how cultural moments are created and amplified.