Freya Matthews

Freya is an accomplished public relations and influencer marketing professional. At British Airways Holidays, she leads strategic external communications with a strong focus on influencer marketing and brand storytelling. Together with her team, Freya has built and executed impactful influencer campaigns that drive brand awareness, engagement, and measurable commercial results.

Freya develops integrated campaigns that connect British Airways Holidays with highly targeted audiences across key social and digital platforms. She is experienced in identifying and nurturing relationships with top-tier creators, aligning i