On Thursday 9th October, Bella Roberts, of Bella Does Editing, was crowned bCreator of the Year at the ITV bCreator Awards 2025 supported by Canon.
The bCreator of the Year is the main award at the ceremony; it recognises the overall top creator of the year based on their influence and impact. Previous winners include Grace Victory (2021), Jack Edwards (2022), Hayley Morris (2023) and Max Balegde (2024).
This is the moment Bella found out she had won…
We caught up with Bella after her win to find out how it felt to be named as the ITV bCreator of the Year, how her account has evolved, who inspires her, how she balances content creation with a full-time job, and what her dream editing gig would be…
bCreator: How did it feel winning the main Award of the night – the ITV bCreator of the Year?
Bella: Honestly, it felt amazing. I know everyone says this, but I genuinely had no idea I was going to win. I had one of the smaller follower counts compared to the other nominees, and I’ve always seen my content as quite niche rather than general.
bCreator of the Year feels like an award for someone who makes content that reaches everyone, so I was already proud just to be nominated. When I saw my name on the screen, I was completely shocked. It felt like an out-of-body experience, like I was watching someone else walk up to the stage through those Meta glasses. Then suddenly I was under the bright lights giving a speech. It was a huge, exciting blur.
The first thing I did afterwards was call my family. I come from a big family of ten, eight siblings plus my parents, and they’re my biggest supporters, so it only felt right to share the news with them first. Then I gave my manager Leash the biggest hug. She’s not only a wonderful manager but also one of the kindest people I know. I truly wouldn’t be doing what I do without her support.
It was also super cool when creators I’ve looked up to came over to say they liked my videos, so surreal. The whole evening felt like my own IRL FYP. I’m moving into a new place soon, and that trophy is definitely getting pride of place on the top shelf in the house… if I can reach it of course.
bCreator: You launched your editing page in 2022, how has it evolved since then?
Bella: When I first started, it was mainly an editing page. Over time, my style changed and I realised people weren’t just interested in editing. They also liked hearing about my life and experiences alongside it. Editing is still the core of what I do, but now it feels more like an editing and lifestyle page. I talk about how editing has shaped my career, creativity, and everyday life, and I like bringing people along with me as I move through the industry. I think people enjoy that because it shows the person behind the editing.
bCreator: Are there any creators who have particularly inspired you since you started?
Bella: I started on YouTube and was a big filmmaking nerd (still am), so the creators I first looked up to were people like Daniel Schiffer and James Matthews with their cinematic filmmaking content.
I did YouTube for about five years before moving into short-form, and while I loved it, I always felt like I hadn’t quite found my space there and didn’t really grow, so I stopped. After a while, I got that itch to create again and thought, why not try making a little Instagram page? I was at film school at the time and knew a lot of people who struggled with editing, so I started making short Premiere Pro tutorials that I thought might help. When I discovered short-form content, it reignited that same excitement I had when I first started making videos.
These days, someone like Hannah Lowther inspires me in a different way. Even though we’re in completely different industries, I really relate to how she shared her journey from working in Tesco to performing in the West End. I used to be the person making coffees and teas in a post house, and while I’m not an editor yet, I’m now working towards it and getting to work on some really exciting projects. Showing the realities of my industry and my own progress is something I’m proud to share, just like she does with hers. I also really admire how she manages to make such good videos and edits directly inside TikTok or CapCut, because whenever I try to edit in those apps, it just stresses me out ahaha.
bCreator: How do you balance creating content with a full-time job?
Bella: It’s definitely a tough one to be honest. I sometimes beat myself up for not being able to post three times a day, but for me it’s always quality over quantity. I work full-time Monday to Friday from around 9 to 6 or 7pm most days, and as soon as my key is in the door at home, I’m either on camera or at my computer editing until about 11pm. I squeeze in a bit of time for dinner and usually get to bed around 1am. I know it’s not the healthiest schedule, but for a 23-year-old I think it’s pretty normal.
I write scripts on the way to work or whenever I get five spare minutes during the day. Weekends are usually spent filming, editing, or planning new ideas. Content creation is almost like another full-time job on top of my full-time job, but I honestly wouldn’t change it for the world. I love making videos and it has completely changed my life. Maybe one day I’ll hand my content off to an editor, but as an editing creator, you can imagine that’s very hard to do.
bCreator: What would be your dream project to work on as an editor? Your biggest lifetime career goal?
Bella: First of all, I’d love to work with my brother on a big project. My brother Cam is a super talented director and writer, and we’ve been collaborating on short films and skits since I was 17. He’s my right-hand creative partner and my dream is to make a feature film with him as the director and me as the producer and editor.
Another dream of mine, which people might not know, is to edit a musical theatre film. I really love musical theatre. Some nights after work, I’ll go straight from the cutting room to a show. The best thing about working in post is that most cutting rooms are in Soho, which is right by the West End, so I’m super lucky. It’s a big passion of mine and my way of unwinding after a long day. Editing a musical theatre film would bring my two worlds together, film and theatre. I think I’d pass away from excitement and then come back to life just to bring my best edit for all the musical theatre fans out there.
Many congratulations again to Bella on the win! We can’t wait to see what the future has in store for you – big things, no doubt!