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Will Prior

Will Prior

Will heads up the Digital-First division at Insanity Group, whose business operations also include traditional Broadcast, Music, Records, Podcasting and Live. Insanity Group boasts an impressive roster of category-leading Digital First talent, such as Elz The Witch, Sam Thompson, Char Ellesse, Maddy Lucy Dann, and Jim Chapman, to name a few.

Insanity recognises that the Creator Community is increasingly looking for a personal and modern approach to management. With longstanding management relationships its strength, and a strong culture of collaboration at the heart of everything they do across each of their divisions; Insanity aims to amplify the reach of those Creators; to maximise the value they provide their audiences, and; to ultimately nurture meaningful and long-lasting communities, both on and offline.