Sophie Marshall
Sophie leads influencer and creator strategy at Digital Natives, an award-winning social agency where she crafts campaigns across tech, fashion, food, wellness, beauty, and more. In 2024, her work was shortlisted for two bCreator Awards, and she is honoured to be part of the committee this year.
A former creator herself, Sophie understands firsthand what goes into content creation, and prioritises developing briefs that are as enjoyable to watch as they are to execute. She is passionate about building relationships and ensuring the creators she works with have the freedom to infuse their own style into every collaboration.
Sophie thrives on the variety and creativity of her work, whether she’s developing strategies, curating creator selections, or seeing campaigns go live. Having seen the creator economy rapidly evolve in the past four years, she’s excited to play a part in its future and the next era of brand storytelling.