Sammy Albon
Sammy Albon is the Influencer Strategy Lead at PrettyGreen – the award-winning creative comms & PR agency – on a mission to deliver creative communications that positively impact brand performance, people & planet. He has over 11 years of experience within the Creator Economy, overseeing all strategic output for PrettyGreen’s global influencer workstreams
Sammy began his career as a content creator in 2012, when he started a YouTube channel with his twin brother, Niki. They quickly reached millions of views on their content, using it as a platform to work within traditional media. In 2018 they launched BBC Radio 1’s return to comedy with the “Niki and Sammy’s Peachy Podcast” which ran for 4 seasons.
In 2020, Sammy began working as a Creative Strategist and marketer, designing award-winning campaigns for the likes of The BBC and other brands.
Sammy’s experience on both sides of the influencer marketing industry has given him a unique perspective that allows him to balance the needs of both brands and influencers, designing successful campaigns that unlock the potential of partnerships.