Get involved with the bCreator Awards 2024

Rupa Shah

Rupa Shah

Rupa Shah is Founder and Director of Hashtag Ad Consulting, a London firm that provides guidance and training on the advertising rules to brands, agencies, and influencers. 

Prior to founding Hashtag Ad, Rupa trained in law and worked at the Advertising Standards Authority in a variety of investigative, advisory and compliance roles. Now a member of the ASA/CAP Promotional Marketing Panel and Klarna’s Influencer Panel, Rupa maintains a close relationship with global advertising regulatory bodies and has spoken about advertising ethics and compliance at numerous social media conferences and podcasts.