Nominate in the bCreator Awards 2024

Mary Bekhait

Mary Bekhait

Mary Bekhait has held the coveted role of CEO of YMU Group since early 2021. 

The appointment secured her position as one of the most powerful figureheads in the global entertainment industry. Under her astute leadership, the company has assured its footing as a transatlantic force, extending its esteemed client base across music, sport, entertainment, literary, social and business management, representing an elite and equally diverse roster of internationally recognised and respected talent.

Mary’s stewardship of the company has overseen a series of major expansions and integrations across YMU, extending its reach across newly emerging growth markets. 

Since her appointment Mary has launched YMU Social which has, within 2 years, become the undispute market leader in the space in the U.K., launched YMU Literary whose MD has been nominated for Literary Agent of the Year for the last 3 years running.

She has heralded the expansion of both YMU Entertainment and YMU Social divisions within the U.S and navigated the acquisition of leading sports marketing, entertainment and gaming agency, Digital Sports Mgmt (DSM), integrating them into the global YMU Sports division. 

More recently, she oversaw the merging of the Entertainment and Social division into one Uber division, using the Group’s history to build a runway for tomorrow.

Further, she has appointed the Group’s first ever female chair in Linda Yaccarino, the esteemed former NBCU Advertising legend, now CEO of X (formerly Twitter).