Mark Bassett
Mark Bassett is an award-winning marketing executive and Vice President of Global Marketing & Strategy at BENlabs, an AI-driven influencer marketing agency. Over 15 years, he has formed thousands of creator partnerships and overseen numerous branded content initiatives.
A pioneer of gaming influencer marketing, Mark spearheaded Ubisoft’s first large-scale influencer programmes for titles like Assassin’s Creed and Just Dance. His leadership has powered multi-million data-driven campaigns across gaming, tech, and consumer brands including EA, Square Enix, Tencent, Dyson, OPPO, and Overwolf.
Mark’s forward-thinking strategies have earned him industry accolades and a reputation as a voice in the creator economy.