Lucrèce Sicat, Head of Creator Marketing Europe at Amazon
Lucrèce is a versatile marketing maven with a diverse portfolio spanning creator marketing, social media, PR, and branding. Previously, she spearheaded new business development at rewardStyle/LTK, collaborating with C-level executives from industry giants like Inditex and Farfetch. Her expertise then took her to Amazon Fashion, where she built the social media and influencer team from the ground up.
Currently, Lucrèce leads the Creator Marketing Function in Europe, where her dynamic team crafts educational resources, curates immersive experiences, and forges strategic partnerships. Their mission? Driving creator engagement, fostering a thriving community, and propelling success for content creators across the continent.