Nominate in the bCreator Awards 2024

Louise Pentland

Louise Pentland

Combining a clear ability to communicate, entertain, and inspire, Louise Pentland has cemented her reputation as one of the most influential content creators across social media. As YouTube’s premier motherhood creator, Louise’s eponymous channel is one of the platform’s most prolific. 2.2 million subscribers tune into her lifestyle, fashion, and motherhood content, amassing over 256 million video views to date.

Louise has achieved Sunday Times Bestseller status as both an author of fiction and non- fiction, reaching number one in both charts. Having published five books, all of which have charted in the Top 5 of the Sunday Times’ Bestseller List, Louise has 2 upcoming children’s books due to be published in the near future. 

Alongside her content creation and written work, Louise has partnered with a variety of brands for long-term campaigns. Partnering with the likes of Sky, Smart Energy GB, Very, P&O cruises and LRM Goods, creating two sell-out bag collections. 

Having previously been a UN Global Ambassador for Gender Equality, in 2020, Louise was appointed the NSPCC and Childline’s Ambassador for Childhood. In the first few days of her appointment, she announced that she would donate 100% of her author royalty from her memoir MumLife to the charity. In April, Louise raised over £40,000 for Childline.