Get involved with the bCreator Awards 2024

Demi Colleen

Demi Colleen

Demi started blogging in 2018, which was born out of her passion for skincare, good ethics and sustainability. Since then, she has won multiple awards, including Blogosphere Beauty Influener of the Year in 2021. Her content is bright, educational and always honest. Her relatability and openness has resulted in a hugely loyal, engaged and supportive community, which continues to grow.

Demi has become a go-to expert on all things skincare and vegan beauty. Often referred to as the SPF Queen, Demi has pioneered a viral hashtag of #TwoFingersFull, encouraging everyone to wear SPF daily.

Aside from beauty, Demi’s content is full of colourful fashion, having the coined popular hashtag of #demisdopaminedressing. She also has a regular series on her social media platforms, “Sustainable-ish”, where she shares accessible advice on living an imperfect ethical lifestyle.

Demi is at the forefront of the conversation when it comes to sustainable beauty, and mental health, with her candid chats regarding her ADHD, and her passion for the importance of diversity and representation across these topics.
Beyond her content creation, Demi is an excellent writer. She has a hugely popular blog and newsletter, and her writing has been featured in the likes of Metro, MyLondon, Marie Claire. Refinery 29 and Vice.