Carla Glozier
Carla Glozier leads influencer marketing for the7stars. Sitting within the agency’s partnerships team, Carla works strategically with publishers and brands to identify opportunities within the influencer marketing space for a broad range of clients including fashion, travel and FMCG brands.With over 13 years’ experience in the industry, Carla’s approach is driven by a belief that influencer campaigns work best when content and relationships are at their heart. In a channel where trust is currency, she’s cautious about the rise in tech platforms offering to automate every stage of the influencer marketing process and champions a human-to-human approach to collaborations. One client wrote on Carla’s approach: ‘There’s a lot of cynicism out there about Influencer Marketing. However, as you’ve proved here, if you get it right, the results can be amazing and deliver a far greater ROI than a lot of other channels’