Sarah Eve

ASOS

Sarah is a senior influencer marketing specialist with over a decade of experience delivering high-impact brand and performance campaigns globally. Currently Senior Influencer Marketing Manager at ASOS, she leads talent-driven brand activations and manages a team to execute campaigns at scale. Previously at Farfetch and Cult Beauty, Sarah developed data-led influencer strategies that drove significant YoY growth. Having worked agency and brand-side, Sarah is excited by the ever-evolving industry and has seen first-hand the powerful impact influencer marketing can have on brand awareness, customer acquisition and revenue performance.