Ria Elizabeth Thomas

Ria is a Senior Sponsorship Activation Lead at Vodafone, with over 16 years of experience across sponsorship, PR and marketing. She has worked with some of the UK’s biggest brands to deliver impactful partnerships and campaigns spanning music, sport, culture and live events. From leading standout brand activations at major festivals and sporting events to collaborating with talent ranging from emerging micro-influencers to A-list music artists, Ria brings extensive experience in talent partnerships and cultural marketing. Her background in brand storytelling and creator collaborations gives her a strong perspective when evaluating the creativity, influence and impact of today’s digital creators.