Nicola Smith
Airbnb
Nicola is an experiential marketing and event experience specialist who helps brands create meaningful engagement and memorable connections. With a career rooted in entertainment, she currently leads Experience Production for EMEA at Airbnb, developing culturally relevant experiences and partnerships across the region.
Previously, Nicola led experiential marketing and creator events for EMEA at TikTok, building programmes that supported creators through content opportunities and brand collaborations. Passionate about the power of creator communities, her work focuses on bringing people together and turning stories into immersive experiences.