Nas Sherifi
Juiced World
Nasuf Sherifi is the co-founder and director of Juiced World, a UK-based food and talent agency representing a new wave of culinary talent. Juiced World takes a 360° approach to management, spanning brand partnerships, books, TV, products, live events and wider commercial strategy. Through the agency, Nas has led award-winning campaigns and supported projects tied to Sunday Times bestselling cookbooks across the food, lifestyle and hospitality sectors. With a strong commercial lens and deep understanding of the evolving media landscape, Nas works at the intersection of talent, brands and broadcasters.