Lee Lythe

Lee Lythe has spent over 20 years working in media, rising to C-suite roles within leading media agencies before making the leap into startup life. Now building her own business, Lee works closely with creators and social platforms to drive growth, community and sales. She has helped major brands understand the power of influencer marketing, while also using nano and micro creators to help smaller businesses punch well above their weight. Having seen the creator economy evolve first-hand, Lee is a big believer in authentic content, community-led growth and the incredible impact great creators can have on a brand’s success.