Jo Burford
Edelman
Jo Burford has worked in creator roles at Twitter, Whalar, TikTok and is now Head of Creator Marketing, EMEA at Edelman, one of the world’s leading communications and PR agencies. With a deep understanding of the ever-evolving creator economy, Jo specialises in developing innovative influencer and creator-led strategies that help brands build authentic creator partnerships.
In her role at Edelman, Jo works at the intersection of culture, content, and communications, leading a team of 30 creator specialists across EMEA. As a recognised voice in the industry, Jo is passionate about elevating the role of creators as trusted storytellers and business partners, not just distribution channels.