Alice Curtis

Alice is Senior Social Media Executive at Moonpig where she leads the brand’s organic social and influencer activity in the UK. With over 10 years marketing & social experience across agency and in-house roles, she has built Moonpig’s influencer approach from the ground up and previously played a key role in growing Hobbycraft’s TikTok presence, including helping to develop its employee-creator strategy. She specialises in creator partnerships, championing authentic storytelling and empowering talent with the creative freedom to connect meaningfully with audiences – an approach that led to Moonpig being nominated for ‘Creators’ Choice: Best Brand to Work With’ at the 2025 bCreator Awards.