Abigail Wood

I’ve worked in marketing for 16 years, and for the last 8.5 of those I’ve been at Primark, where I’m currently the Talent Manager. During my time here, I’ve helped shape our global influencer programmes and worked across a huge range of talent and brand partnerships — from Greggs to the NFL.

I’ve also been involved in some really meaningful projects, like the Adaptive launch with Victoria Jenkins, as well as talent‑led product ranges with partners such as Stacey Solomon and Perrie Sian. I’m passionate about creating authentic, standout moments with talent and bringing big ideas to life.