Meg Bass
Meg is an influencer marketing specialist with over 7 years of experience. Joining Unilever in 2023, Meg has been pivotal in providing expert media and influencer guidance, shaping the overall direction of influencer strategy and capability across Unilever’s diverse portfolio of brands.
Currently, as the Global Media Manager for Foods, Meg focuses on evolving media strategies to engage communities through culturally relevant and impactful media, driving growth for iconic brands like Knorr and Hellmann’s.
Meg’s career began agency side, where she creatively designed multi-platform campaigns for brands such as Groupon and Ancestry, whilst spearheading the expansion of influencer activities into new markets.
In 2020, she co-founded each&everyone, a global integrated marketing agency, leading teams to strategize and deliver award-nominated, impactful influencer campaigns for brands including Netflix, Groupon, and BBC.
Her passion for influencer marketing is fuelled by the intrigue of the innate human desire to form meaningful and lasting connections.