Makeda Grant – Canon UK Social Media Manager
Makeda Grant is a seasoned social media and influencer marketing expert with over a decade of experience leading creative, high-impact campaigns that drive real results. Currently at Canon UK, she heads up the brand’s influencer and social strategy, overseeing platform presence, content, and reputation across Canon UK & Ireland social platforms.
Over the past three years, Makeda has played a pivotal role in Canon’s digital evolution – launching the Canon Creator Programme and delivering standout influencer campaigns across imaging and print with some of the industry’s most exciting creators. Her previous roles saw her take on the position of creative campaign director, where her content strategy contributed to a 155% increase in revenue. She also launched and scaled an Influencer Marketing Programme at TJC, followed by a niche ambassador initiative that drove 43% of influencer revenue solely from ambassadors.
Makeda’s portfolio includes work with brands like Dreams Beds, Red Bull UK, Adobe and Universal Music for Creators and she’s known for blending data-led strategy with creativity. Passionate about cultivating authentic communities and championing diversity and inclusion in every campaign, Makeda’s work is always designed to perform and resonate.