Bita Jedo
Bita is a prominent figure in the creator economy, drawing from her extensive influencer marketing expertise across large agency (Dentsu) and tech platforms (TikTok). With a specialised focus on influencer & talent relations and large brand partnerships, Bita has collaborated with brands and creators across various industries. During her 2-year tenure at TikTok, she orchestrated key partnerships and amplified brand presence in-app through working with high-profile talent.
Currently serving as the Global Celebrity & Influencer Lead at Bumble, Bita has worked with names such as Amelia Dimoldenberg and Aaron Pierre, and plays a vital role in all global talent partnerships for the brand. Her volunteering initiatives include creating and leading the TikTok channel for Ok Mentor, a social enterprise providing valuable mentorship and training for women in the creative industry. Bita also sits on the advisory board for VidCon, consulting on creator and industry programming and ensuring diverse representation for the panels.